What is Influencer Marketing
Not more than a decade ago, the arena of influencer marketing was limited only to big name celebrities and a few dedicated bloggers. But now, things have changed a lot and it seems like we’ve seen the number of influencers rise, and saturate the market with their following and reach all thanks to the growth of internet and social media.
If you want your brand to garner a large number of eyeballs, then you should start learning what is influencer marketing. Influencers give you a big platform for advertising your business to a huge group of people that often listen and follow the influencers advice. So having a good idea about what is influencer marketing can be a bonus point for your business especially if you are looking to expand. Today’s article will deal with the question what is influencer marketing.
What do you mean by influencer marketing?
At the most basic level, influencer marketing is a kind of social media marketing that employs the use of endorsements and product mention through influencers who are individuals having a dedicated social following and are considered as experts within their niche. Influencer marketing has such a huge impact because of the high amount of trust that influencers have built up with their fan following, and recommendations from them serve as a form of social proof to your brand’s potential customers and also attract new customers to your brand.
So it can be said that influencer marketing involves the process of identifying, researching, engaging and supporting the people who have the ability and reach required to create highly impactful conversations with your potential customers. Influencer marketing gives business brands the chance to unify their marketing, PR, sales, product, digital marketing, and social media with the help of powerful and relevant relationship-based communication on a large level.
As it can be seen, the value of influence over customers is not a new concept in marketing. However with the robust increase of online customer conversations, influencers are playing a critical role in breaking the online clutter and bringing trust to the table for brands and marketers alike by creating relevant customer dialogue.
How to keep a track of your influencer marketing campaign
Lot many ways can be employed for measuring the success of your influencer marketing campaign. This can be done by creating a specific hashtag, that defines your brand and use it to track what your influencers are doing. The hashtag and tag mention features make it easy to see what’s being talked about with specific hashtags, or to watch for mentions of specific keywords on Twitter.
Wolony’s Social Media Marketing Services
If your aim is to drive more sales for your business with the help of social media, then we at Wolony can help you achieve that goal. We plan and manage your social media campaigns by creating popular and creative sales boosting content for your business. We also take care of the influencer marketing strategies to spread the name of your brand to a wider set of audiences.
If you want to stay visible and relevant in this digital era, then you should understand what is influencer marketing? The digital marketing experts at Wolony can help you with their expertise and influencer connections. You can contact us today to know more about what is influencer marketing.