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What is Graphic Design

What is Graphic Design

What is Graphic Design

What comes to your mind when you hear the question what is graphic design? Does your mind venture into the world of artistic advertisements, eye-grabbing graphics on websites and artistically arranged spreads in magazine columns? These are just a few of the examples of graphic design, and the term encompasses a lot more; posters, infographics, book covers, product labels, logos, business cards, signs, website layouts, mobile apps, software interfaces all come under graphic design and the list goes on and on.

What is Graphic Design-2


So what is graphic design? Giving examples of projects and works created by graphic designers is a nice beginning, but it doesn’t cover the entire story. Although covering the details and intricacies of the entire field of graphic design might be hard to accomplish in one article, this handy, and easy to understand overview is surely going to help you understand this field of creativity quite well — particularly if you’re interested in hiring a professional graphic designer for your business promotions. Read on to learn what is graphic design.

About Graphic Design

As explained by the American Institute of Graphic Arts (AIGA), graphic design can be defined as the “art and practice of planning and projecting ideas and experiences with visual and textual content.” In simple and more easily understandable words, a graphic design is a form of design that communicates certain ideas or messages by the help of certain visuals. The basic idea of these visuals can be as basic as a business logo, or can be as complex as the intricately beautiful pages of a web design or Software UI.

Graphic design involves taking graphical and textual digital elements and implementing them into practical use to build up multiple types of media. It opens new doors for the producer to connect with the consumer in visually attractive ways. It makes the conveying of the message of the project, event, campaign or product very easy and interesting.

How is Graphic Design Useful?

Companies can use graphic design to advertise, promote and sell new products while giving visual information about it. Advertisements can be done by websites to impart complicated information in a clear way with the help of infographics, or by businesses to build up an identity through branding, and in many more ways.

It is also very important to mention that although many graphic design projects are designed for commercial purposes like advertisements and business logos, graphic design can also be used in other personal and public contexts and graphic design work is often undertaken purely as a means for expressing the artistic prowess and creative ideas.

Through this well explained overview, we hope that we have helped you understand what is graphic design in a more clear and comprehensible way. If you are a business wanting to build breathtaking advertisement campaigns and want the help of professionals who understand what is graphic design, then you can contact us at . At Wolony, we know how to appeal to the customers visually and drive your profits even higher. Contact us today to get a sample and an easy estimate.

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