How Many People Use Social Media

In this age of internet and technology, the increase in wireless connectivity has brought the world closer through different internet based social media platforms. Everywhere you go, you can find quite a lot of people staring at their digital screen and smiling while reacting on their friend’s Facebook status update or pouting for that Instagram worthy selfie. From the subway to the malls, you can witness the vast outreach of social media anywhere you go. Witnessing this magnanimous impact of social media on our everyday life forces us to raise the question of exactly how many people use social media?

It turns out that this is a very legitimate question as finding out how many people use social media can give us a serious platform for advertising through effective and impactful social media marketing strategies. So, without wasting any further time, let’s get into the basics of social media and find out how many people use social media so that you get a clear idea of social media’s popularity in today’s era and get to know of the enormous audience base that social media can provide for effective marketing and advertising. 

What is Social Media?

Before getting to know how many people use social media, let’s first try to understand what is social media. As defined by Wikipedia:

“Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.” 

From this definition, we can understand that social media is any form of digital platform that lets people create their virtual identity and share information, ideas and other content to other people and interact with the content that other people shared on that platform by forming any sort of community with each other. 

Different social media platforms have different methods of forming communities. For example- Facebook lets you friend and follow specific people and also make groups; while Instagram has the feature of letting people follow each other to get connected. People can interact with each other’s information shared by liking or commenting on them. 

Analysis Of How Many People Use Social Media

So as we can see, the main reason behind the popularity of social media and more and more people are joining it everyday is that people get to create a virtual identity just like in real life and get connected with people they may know or even complete strangers living in the opposite end of the world. Once you get to know the magnanimity of the number of people using social media and its ability to create a targeted audience base, you will definitely turn to social media for all your marketing requirements. 

Now, let’s come to our question of how many people use social media. As per the social media statistics available from 2019, there are about 3.5 billion social media users all across the world, which equates to approximately 45% of the current world population that stands at 7.8 billion. Among these 3.5 billion social media users, about 2.9 billion log in to their social media accounts at least once per day.