Instagram, the Facebook-owned social media platform has gained excessive popularity and has gained a user base of more than 1 billion active users every month and up to 500 million active members daily. This gives a huge audience for your advertisement and lets your small business grow to a huge extent. Therefore every small business owner needs to know how to advertise on Instagram.
Instagram the photo-sharing social media platform has seen a steeply growing positive growth rate and is excessively popular with the younger generation. This makes Instagram the most favorable platform for reaching out to young audiences. Thus many businesses often search for how to advertise on Instagram.
As per various surveys and studies, Instagram ads have much higher conversion rates and user engagements as compared to any other social media platform. Before learning how to advertise on Instagram you need to understand how advertising on Instagram works.
How Advertisements on Instagram Work
Instagram opened its platforms for limited advertising in 2013 after being acquired by Facebook. And in 2015, advertising on Facebook became available to all businesses, influencers, content creators, and anyone who would like to use Instagram’s space for any kind of sponsored and targeted ad content.
It is very interesting to note that Instagram doesn’t have a separate dedicated ad manager, rather it relies on Facebook Ad-manager for any kind of advertising. Facebook’s massive user database of more than 2.5 billion monthly active users worldwide gives ample info support for choosing your targeted audience as per the location, age group, social status, economic status, and many more criteria.
How Much Does It Cost to Advertise on Instagram
Before we talk about the steps on how to advertise on Instagram, let’s talk about how much it costs to advertise. If you have a business or organization, advertising a great way of introducing your business, its services, and products to people around the world. Instagram is growing more and more, and almost all people have an Instagram account. For this reason, in order to reach more consumers, you can advertise on Instagram. If you think about advertising on Instagram, you might need to pay $0.20 to $2 per click and $6.70 per 1000 impressions. Instagram ads will definitely help you attract your potential customers.
Steps For Advertising On Instagram
The enormous user database and high conversion ratios make Instagram advertising a much-searched topic on the internet where multiple small businesses want to know how to advertise on Instagram. Here is the step by step guide that teaches you how to advertise on Instagram.
Create a Facebook Page For Your Business
As Instagram uses Facebook’s ad manager services, you need to create a Facebook page for your business.
Set Up an Instagram Business Profile
The next step is to create a business profile for your business on Instagram. This can be done for free.
Set up your ad
The next step you need to take is to set up your ad. Go to https://business.facebook.com and choose your ad objective, target audience, and the format in which you would like to advertise in. This feature of the Ads manager is very useful in reaching out to your targeted Instagram users and getting full value from your money spent on advertising.
Set Up The Budget
Here you’ll get to choose the duration for which your ads will be run and the ad promotion feature as per your spending limits.
Publish
As soon as you complete all the above steps, your ads are all set to be published. Click on Publish and submit your ad posts for review. Instagram’s ad management team will review and verify your ads and then approve them. Once the approval is given, your ads will go live.
Wolony is a digital marketing agency that takes care of your online marketing efforts. It enables you to introduce your company and products to other people. Here at Wolony, we curate and run absolutely stunning ad campaigns for your business on Instagram. With our services, you’ll never need to search for how to advertise on Instagram anymore. Our team of highly trained social media managers knows everything related to how to advertise on Instagram and create highly engaging Instagram ads for your small business and give you an edge over your competitors. Contact us to know more about our services.
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