How To Advertise on Facebook

Facebook being the most used social media site, provides a way for small businesses to reach out to a big targeted audience with the help of advertisements. You can display your business ad in a place where your customers frequently access with the help of targeted advertisements. This is why, knowing how to advertise on Facebook can give your business a boost. 

Along with showing your advertisements, Facebook also gives you statistical data and metrics to help you figure out how your ad is performing, and make changes that will better suit your targeted audience in the future. Today we will be giving you information regarding how to advertise on Facebook. If you are a new business, and want to use Facebook as an advertising platform, then this article is for you.

How to advertise on Facebook For Your Business

Creating a Facebook ad is very straightforward and easy. These are the steps which you need to cover to know how to advertise on Facebook:

Go To Facebook Ads Help Center

Open the Facebook website and navigate to the Facebook Ads Help Center and select “Create an Ad”. It is the blue button placed in the top-right section of the screen.

If it is required, then choose the correct Facebook account using the dropdown box available in the top-left corner of the Ads Manager page. After that, keep on following the prompts on the left sidebar bar to create a Facebook ad.

Select a Marketing Objective

To begin with, select a marketing objective for your advertisement.

You will have several options to select from. These include brand awareness, app installations, traffic generation, messages, video views, and post engagement.

After you select your advertisement objective, you’ll be able to create a name for your campaign and opt-in to the A/B testing schemes and budget optimization. Following this, if you don’t have an already existing Ad Account, you’ll need to click “set up Ad Account” and give your accounts details like the country, currency and time zone. 

Select a Target Audience

The next step is to select an audience for your Facebook ad. This will determine to whom you want to show this particular advertisement. You can set targeted audiences that are narrowed down by a variety of factors like location, age, gender, education, relationship status, previous purchase behavior. You can even select those having specific interests.

Pick Ad Display Platforms

For the next step, pick the platforms and methods which you want to use for your ad placement. You also have an option available to set these ads to auto-placements. This means that Facebook would select where they believe the best places to run your ad would be based completely on its system’s logic.

Create an Ad Budget

After you set up your advertisement plan, you will need to choose between a daily budget and a lifetime one along with the ad schedule with a specific start date and an end date.

Place a Facebook ad order

After all the ad set up steps are completed, all you need to do is to place your order for the ad. This will put your ad on the Ad Auction where Facebook will select which ad will be shown to the users based on the following:

• The amount of the bid placed by the advertiser.
• The estimated user action rate.
• The ad quality.

These are the steps you need to follow if you want to know how to advertise on Facebook. If you want to create impactful Facebook ads for your small business that will bring in more customers, then you can contact us at Wolony. We will help you put your business on the online pedestal with brilliant Facebook advertisements. Contact us right now for all kinds of digital media marketing needs.